Doomed Clothing

Doomed, a prestigious British clothing brand, is deeply intertwined with the BMX community. They offer a range of t-shirts, jackets, hoodies, and hats that have gained immense popularity both within and beyond the BMX scene. While many designs are quite minimal, Doomed also draws inspiration from the retro 1970s era, which marked the rise of BMX riding. The brand's stylish clothing is crafted from 100% cotton, ensuring softness, breathability, and shape retention.

The brand was established by pro rider Jordan Godwin alongside BMX influencer Paul Robinson. Hailing from Wales, UK, Jordan is celebrated as one of the finest riders from the region, and when he’s not focusing on his clothing brand, he is elevating technical street riding to new heights. He prioritises enjoyment in BMX riding, a sentiment that is clearly echoed in the Doomed clothing line.