HUF Worldwide

HUF Worldwide stands as a trailblazing brand in skate and lifestyle, renowned for crafting apparel and accessories with designs that are both timeless and functional. HUF clothing is produced using high-quality materials to withstand the rigours of skateboarding.

Keith Hufnagel, the man behind HUF, rose to the ranks of professional skateboarders in the early nineties, and launched the inaugural HUF Worldwide store in San Francisco in 2002. Initially offering products from the most esteemed skateboard and streetwear brands, he started selling HUF T-shirts and hats. Over time, the range grew to include items such as HUF hoodies, socks, shoes, and even skateboard decks.

HUF has solidified its place in the skateboarding world, celebrating everything linked to skateboarding and street culture. The relaxed designs of the HUF essentials collection are featured along with vibrant collaborations like HUF x Thrasher, HUF x Marvel, and HUF x Street Fighter.