Theory BMX

Theory BMX is a brand renowned for crafting top-tier BMX components. Focusing on a limited product range enables a strong emphasis on both design and superior finish. Their aesthetic is sleek and minimalist, favouring black and white as the preferred colours. Known for producing dependable and robust products, a notable advantage is their reasonable and competitive pricing.

The much sought-after Theory BMX wheels are expertly built with double-walled rims. The Theory BMX chains are designed in a completely black colour and feature thick side plates, capable of enduring numerous rigorous bike sessions.

An extension of Merritt BMX, Theory BMX is its sub-brand. Merritt, founded in 2012 in the USA, launched a variety of both hard and soft goods that gained significant popularity. Building on this initial triumph, Theory BMX was introduced to provide BMX enthusiasts with a high-quality and stylish option.