Kari Traa

Kari Traa clothing ranks among the most rapidly expanding brands in women's sportswear. Founded by Kari Traa, a former Olympic gold medalist in freestyle skiing, the clothing line is distinct for its vibrant colours, memorable style, and superior technical quality. This Norwegian company is renowned for its Kari Traa jackets, fleeces, and tights, and also offers a variety of ski clothing.

During her professional skiing career, Kari Traa frequently knitted ski apparel during pauses between training sessions and competitions, sharing her creations with friends and fellow skiers. Recognising a market for her designs, Traa transformed her pastime into a business in 2002. Observing that most skiwear at the time was crafted for men, she aimed to design apparel that perfectly fits the female form while catering to an adventurous lifestyle.

The brand was thereby established and has continually progressed, establishing itself in Europe and North America.